{"id":1586,"date":"2019-01-30T14:16:11","date_gmt":"2019-01-30T14:16:11","guid":{"rendered":"http:\/\/www.sanzza.com\/?p=1586"},"modified":"2024-12-02T17:31:21","modified_gmt":"2024-12-02T17:31:21","slug":"fusao-do-facebook-messenger-whatsapp-e-instagram","status":"publish","type":"post","link":"https:\/\/prisma.sanzza.eu\/?p=1586","title":{"rendered":"Zuckerberg planeia fundir o servi\u00e7o de mensagens do Facebook Messenger, WhatsApp e Instagram"},"content":{"rendered":"

A mudan\u00e7a poder\u00e1 estar conclu\u00edda entre o final de 2019 e in\u00edcio de 2020. Zuckerberg quer fundir o servi\u00e7o de mensagens do Messenger do Facebook, WhatsApp e Instagram num s\u00f3 at\u00e9 ao in\u00edcio de 2020. A ideia \u00e9 que o destinat\u00e1rio e o remetente troquem mensagens entre si sem estarem na mesma plataforma.<\/span><\/p>\n

Segundo o The New York Times, as plataformas ir\u00e3o continuar a atuar de forma independente, ao passo que, apenas o servi\u00e7o que suporta as mensagens ser\u00e1 unificado, o que ir\u00e1 facilitar bastante a comunica\u00e7\u00e3o.<\/p>\n

Apesar de ainda se encontrar em fase preliminar, a iniciativa passa por redesenhar a forma como bili\u00f5es de pessoas usam as aplica\u00e7\u00f5es para comunicarem entre si, o que poder\u00e1 levantar algumas quest\u00f5es de seguran\u00e7a, uma vez que o Facebook passar\u00e1 a ter um maior controlo sobre os utilizadores e os seus dados.<\/p>\n

Quatro das pessoas envolvidas no projeto revelaram ao The New York Times que esta unifica\u00e7\u00e3o \u201cenvolve milhares de funcion\u00e1rios do Facebook para reconfigurarem o funcionamento do WhatsApp, Instagram e Facebook Messenger nos seus n\u00edveis mais b\u00e1sicos\u201d e a verdade \u00e9 que nos \u00faltimos tempos, v\u00e1rios colaboradores abandonaram os projetos da gigante americana, inclusive alguns fundadores.<\/p>\n

O Expresso avan\u00e7a que o Facebook revelou em comunicado que pretende \u201cmelhorar a experi\u00eancia das pessoas na troca de mensagens\u201d, sublinhando tamb\u00e9m que, cada vez mais, se pretende que as mensagens \u201csejam r\u00e1pidas, confi\u00e1veis e privadas\u201d. E, sob esta premissa, a empresa est\u00e1 a \u201ctrabalhar para tornar esta uni\u00e3o mais criptografada, facilitando assim o contacto com amigos e familiares em redes\u201d na tentativa de manter o n\u00edvel de seguran\u00e7a.<\/p>\n

Para al\u00e9m de aumentar a utilidade do Facebook, Mark Zuckerberg espera que esta uni\u00e3o mantenha os utilizadores envolvidos em todos os polos da empresa, evitando assim a fuga para outros servi\u00e7os de mensagens oferecidos pelos concorrentes.\u00a0Contudo, este projeto est\u00e1 a criar alguma pol\u00e9mica, uma vez que levanta v\u00e1rias quest\u00f5es relacionadas com a privacidade dos utilizadores, o que segundo o Facebook, \u201cseria de esperar que existisse muita discuss\u00e3o e debate sobre o in\u00edcio do processo e de como tudo ir\u00e1 funcionar.\u201d<\/p>\n

No entanto, algo parece perturbar este processo de unifica\u00e7\u00e3o, que se tem revelado um desafio para a empresa: a encripta\u00e7\u00e3o end-to-end do WhatsApp que protege as mensagens de serem visualizadas por algu\u00e9m que n\u00e3o participa na conversa ainda n\u00e3o chegou \u00e0s restantes aplica\u00e7\u00f5es.<\/p>\n

V\u00e1rias s\u00e3o as vozes que ecoam negativamente contra a esta mudan\u00e7a, entre elas, Marc Rotenberg, presidente e diretor executivo da Electr\u00f3nica Privacy Information Center, afirmou que esta uni\u00e3o \u201cter\u00e1 um desfecho terr\u00edvel para quem usa a Internet\u201d. Na Europa, tamb\u00e9m a Comiss\u00e3o de Prote\u00e7\u00e3o de Dados Irlandesa, respons\u00e1vel pela regulamenta\u00e7\u00e3o da opera\u00e7\u00e3o do Facebook na Uni\u00e3o Europeia, demonstrou preocupa\u00e7\u00e3o e enviou um pedido de esclarecimentos, exigindo algumas garantias de que a fus\u00e3o n\u00e3o ir\u00e1 violar os pressupostos presentes no Regulamento Geral de Prote\u00e7\u00e3o de Dados (RGPD).<\/p>\n

A ideia de fundir o servi\u00e7o de mensagens poder\u00e1 ser realmente vantajosa para quem n\u00e3o deseja sair da aplica\u00e7\u00e3o para responder a uma mensagem noutra plataforma, tornando, contudo, os utilizadores mais vulner\u00e1veis aos perigos emergentes da Internet e a sua funcionalidade n\u00e3o \u00e9 mais importante do que o direito \u00e0 privacidade dos seus utilizadores.<\/p>\n

Continue a par de todas as novidades relativas ao mundo do Marketing Digital atrav\u00e9s dos conte\u00fados semanais disponibilizados pela Sanzza no seu blog<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"

O servi\u00e7o de mensagens do Messenger do Facebook, WhatsApp e Instagram poder\u00e3o fundir-se num s\u00f3 at\u00e9 ao in\u00edcio de 2020. A ideia \u00e9 que o destinat\u00e1rio e o remetente troquem mensagens entre si sem estarem na mesma plataforma.<\/p>\n","protected":false},"author":1,"featured_media":1587,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1,1853,1855,1852,1854,1856],"tags":[],"class_list":["post-1586","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-facebook","category-instagram","category-marketing-digital","category-redes-sociais","category-whatsapp"],"yoast_head":"\nZuckerberg quer fundir servi\u00e7o de mensagens das suas redes | SANZZA<\/title>\n<meta name=\"description\" content=\"Zuckerberg partihou o desejo de fundir o servi\u00e7o de mensagens do Messenger do Facebook, WhatsApp e Instagram at\u00e9 ao in\u00edcio de 2020.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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