{"id":199,"date":"2018-01-25T09:55:45","date_gmt":"2018-01-25T09:55:45","guid":{"rendered":"http:\/\/sanzza.local\/?p=199"},"modified":"2024-12-02T17:31:21","modified_gmt":"2024-12-02T17:31:21","slug":"qual-o-impacto-das-alteracoes-ao-algoritmo-do-facebook-nas-paginas-das-marcas","status":"publish","type":"post","link":"https:\/\/prisma.sanzza.eu\/?p=199","title":{"rendered":"Qual o impacto das altera\u00e7\u00f5es ao algoritmo do Facebook nas p\u00e1ginas das marcas?"},"content":{"rendered":"<p>Com a altera\u00e7\u00e3o do algoritmo do facebook, a rede assinala mudan\u00e7as para os cerca de 2 bilh\u00f5es de utilizadores em todo o mundo. As grandes mudan\u00e7as passar\u00e3o pela forma com o conte\u00fado ser\u00e1 apresentado no feed de not\u00edcias. Os amigos e familiares com conte\u00fados p\u00fablicos ser\u00e3o os grandes privilegiados deixando para tr\u00e1s as P\u00e1ginas desta rede social. \u00a0<span id=\"more-5904\"><\/span><\/p>\n<p>Em alguns aspetos, o Facebook est\u00e1 a voltar \u00e0s suas ra\u00edzes: dar mais import\u00e2ncia \u00e0s publica\u00e7\u00f5es dos seus amigos e familiares, ao inv\u00e9s de publica\u00e7\u00f5es de outras p\u00e1ginas que eles partilhem, ou seja, com as altera\u00e7\u00f5es, ser\u00e1 mais prov\u00e1vel que apare\u00e7a no seu mural publica\u00e7\u00f5es de amigos do que um v\u00eddeo viral. Esta reestrutura\u00e7\u00e3o visa incentivar os utilizadores a terem mais conversas com pessoas que conhecem, em vez de consumirem publica\u00e7\u00f5es de artigos ou v\u00eddeos passivamente.<\/p>\n<p>Mark Zuckerberg escreveu recentemente numa publica\u00e7\u00e3o do Facebook sobre a mudan\u00e7a: \u201cSentimos uma responsabilidade em garantir que os nossos servi\u00e7os n\u00e3o sejam apenas divertidos, mas tamb\u00e9m sejam bons para o bem-estar das pessoas\u201d. Zuckerberg anunciou ainda, uma grande revis\u00e3o do algoritmo das not\u00edcias apresentadas no Feed do Facebook que priorizaria \u201cintera\u00e7\u00f5es sociais significativas\u201d ao contr\u00e1rio de \u201cconte\u00fado relevante\u201d.<\/p>\n<h2>Mas afinal que mudan\u00e7as isso trar\u00e1 para os utilizadores do Facebook?<\/h2>\n<p>Em suma estas ser\u00e3o as principais altera\u00e7\u00f5es:<\/p>\n<ul>\n<li>Altera\u00e7\u00f5es na forma como funciona o Feed, dando mais import\u00e2ncia \u00e0s publica\u00e7\u00f5es de amigos e familiares;<\/li>\n<li>Por outro lado, as publica\u00e7\u00f5es de not\u00edcias e de p\u00e1ginas de marcas e empresas ter\u00e3o menos import\u00e2ncia;<\/li>\n<li>Pretende-se dar prioridade \u00e0s \u201cmeaningful interactions\u201d, ou seja, publica\u00e7\u00f5es que suscitam conversas e inspirem intera\u00e7\u00f5es significativas;<\/li>\n<li>O Facebook pretende ainda combater as \u201cFake news\u201d.<\/li>\n<\/ul>\n<h2>Quais as implica\u00e7\u00f5es para a p\u00e1gina do seu neg\u00f3cio?<\/h2>\n<p>As consequ\u00eancias desta mudan\u00e7a poder\u00e3o sentir-se j\u00e1 a curto-prazo, com a redu\u00e7\u00e3o do tr\u00e1fego, alcance e visualiza\u00e7\u00f5es de v\u00eddeos. As P\u00e1ginas de empresas no Facebook poder\u00e3o ver uma diminui\u00e7\u00e3o da popularidade dos posts como resultado da mudan\u00e7a, no entanto, o impacto ir\u00e1 variar de p\u00e1gina para p\u00e1gina, dependendo do tipo de conte\u00fado que seja partilhado. Com isto, algumas empresas ter\u00e3o que repensar ou alterar completamente a\u00a0sua\u00a0<a href=\"https:\/\/www.sanzza.com\/servicos\/marketing-digital\/gestao-de-redes-sociais\/\">estrat\u00e9gia de presen\u00e7a e conte\u00fados nesta rede social.\u00a0<\/a>Com esta mudan\u00e7a, fica ainda mais evidente que o Facebook \u00e9 uma plataforma de publicidade paga e com fins bem lucrativos. Para atingir os objetivos do seu neg\u00f3cio \u00e9 necess\u00e1rio investir em publicidade segmentada e conte\u00fados de qualidade.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Com a altera\u00e7\u00e3o do algoritmo do facebook, a rede assinala mudan\u00e7as para os cerca de 2 bilh\u00f5es de utilizadores em todo o mundo.<\/p>\n","protected":false},"author":1,"featured_media":200,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1,1853,1852,1854],"tags":[],"class_list":["post-199","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-facebook","category-marketing-digital","category-redes-sociais"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Altera\u00e7\u00f5es ao algoritmo do Facebook nas p\u00e1ginas das marcas | SANZZA<\/title>\n<meta name=\"description\" content=\"Com a altera\u00e7\u00e3o do algoritmo do facebook, a rede assinala mudan\u00e7as para os cerca de 2 bilh\u00f5es de utilizadores em todo o mundo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/prisma.sanzza.eu\/?p=199\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Altera\u00e7\u00f5es ao algoritmo do Facebook nas p\u00e1ginas das marcas | SANZZA\" \/>\n<meta property=\"og:description\" content=\"Com a altera\u00e7\u00e3o do algoritmo do facebook, a rede assinala mudan\u00e7as para os cerca de 2 bilh\u00f5es de utilizadores em todo o mundo.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/prisma.sanzza.eu\/?p=199\" \/>\n<meta property=\"og:site_name\" content=\"Prisma\" \/>\n<meta property=\"article:published_time\" content=\"2018-01-25T09:55:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-02T17:31:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/prisma.sanzza.eu\/wp-content\/uploads\/2018\/11\/impacto-alteracoes-algoritmo-facebook-nas-paginas.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"758\" \/>\n\t<meta property=\"og:image:height\" content=\"485\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/prisma.sanzza.eu\/?p=199#article\",\"isPartOf\":{\"@id\":\"https:\/\/prisma.sanzza.eu\/?p=199\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/prisma.sanzza.eu\/#\/schema\/person\/d8d600c03118f2f8e8ce9779f21ef1df\"},\"headline\":\"Qual o impacto das altera\u00e7\u00f5es ao algoritmo do Facebook nas p\u00e1ginas das marcas?\",\"datePublished\":\"2018-01-25T09:55:45+00:00\",\"dateModified\":\"2024-12-02T17:31:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/prisma.sanzza.eu\/?p=199\"},\"wordCount\":474,\"publisher\":{\"@id\":\"https:\/\/prisma.sanzza.eu\/#organization\"},\"image\":{\"@id\":\"https:\/\/prisma.sanzza.eu\/?p=199#primaryimage\"},\"thumbnailUrl\":\"https:\/\/prisma.sanzza.eu\/wp-content\/uploads\/2018\/11\/impacto-alteracoes-algoritmo-facebook-nas-paginas.jpg\",\"articleSection\":[\"Blog\",\"Facebook\",\"Marketing Digital\",\"Redes Sociais\"],\"inLanguage\":\"pt-PT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/prisma.sanzza.eu\/?p=199\",\"url\":\"https:\/\/prisma.sanzza.eu\/?p=199\",\"name\":\"Altera\u00e7\u00f5es ao algoritmo do Facebook nas p\u00e1ginas das marcas | SANZZA\",\"isPartOf\":{\"@id\":\"https:\/\/prisma.sanzza.eu\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/prisma.sanzza.eu\/?p=199#primaryimage\"},\"image\":{\"@id\":\"https:\/\/prisma.sanzza.eu\/?p=199#primaryimage\"},\"thumbnailUrl\":\"https:\/\/prisma.sanzza.eu\/wp-content\/uploads\/2018\/11\/impacto-alteracoes-algoritmo-facebook-nas-paginas.jpg\",\"datePublished\":\"2018-01-25T09:55:45+00:00\",\"dateModified\":\"2024-12-02T17:31:21+00:00\",\"description\":\"Com a altera\u00e7\u00e3o do algoritmo do facebook, a rede assinala mudan\u00e7as para os cerca de 2 bilh\u00f5es de utilizadores em todo o mundo.\",\"breadcrumb\":{\"@id\":\"https:\/\/prisma.sanzza.eu\/?p=199#breadcrumb\"},\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/prisma.sanzza.eu\/?p=199\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\/\/prisma.sanzza.eu\/?p=199#primaryimage\",\"url\":\"https:\/\/prisma.sanzza.eu\/wp-content\/uploads\/2018\/11\/impacto-alteracoes-algoritmo-facebook-nas-paginas.jpg\",\"contentUrl\":\"https:\/\/prisma.sanzza.eu\/wp-content\/uploads\/2018\/11\/impacto-alteracoes-algoritmo-facebook-nas-paginas.jpg\",\"width\":758,\"height\":485,\"caption\":\"impacto-alteracoes-algoritmo-facebook-nas-paginas\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/prisma.sanzza.eu\/?p=199#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\/\/prisma.sanzza.eu\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Qual o impacto das altera\u00e7\u00f5es ao algoritmo do Facebook nas p\u00e1ginas das marcas?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/prisma.sanzza.eu\/#website\",\"url\":\"https:\/\/prisma.sanzza.eu\/\",\"name\":\"Prisma\",\"description\":\"Digital Startup &amp; App WordPress Theme\",\"publisher\":{\"@id\":\"https:\/\/prisma.sanzza.eu\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/prisma.sanzza.eu\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-PT\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/prisma.sanzza.eu\/#organization\",\"name\":\"Prisma\",\"url\":\"https:\/\/prisma.sanzza.eu\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\/\/prisma.sanzza.eu\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/prisma.sanzza.eu\/wp-content\/uploads\/2024\/11\/sanzza_logo.svg\",\"contentUrl\":\"https:\/\/prisma.sanzza.eu\/wp-content\/uploads\/2024\/11\/sanzza_logo.svg\",\"width\":181,\"height\":32,\"caption\":\"Prisma\"},\"image\":{\"@id\":\"https:\/\/prisma.sanzza.eu\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/prisma.sanzza.eu\/#\/schema\/person\/d8d600c03118f2f8e8ce9779f21ef1df\",\"name\":\"admin\",\"sameAs\":[\"https:\/\/prisma.sanzza.eu\"],\"url\":\"https:\/\/prisma.sanzza.eu\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Altera\u00e7\u00f5es ao algoritmo do Facebook nas p\u00e1ginas das marcas | SANZZA","description":"Com a altera\u00e7\u00e3o do algoritmo do facebook, a rede assinala mudan\u00e7as para os cerca de 2 bilh\u00f5es de utilizadores em todo o mundo.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/prisma.sanzza.eu\/?p=199","og_locale":"pt_PT","og_type":"article","og_title":"Altera\u00e7\u00f5es ao algoritmo do Facebook nas p\u00e1ginas das marcas | SANZZA","og_description":"Com a altera\u00e7\u00e3o do algoritmo do facebook, a rede assinala mudan\u00e7as para os cerca de 2 bilh\u00f5es de utilizadores em todo o mundo.","og_url":"https:\/\/prisma.sanzza.eu\/?p=199","og_site_name":"Prisma","article_published_time":"2018-01-25T09:55:45+00:00","article_modified_time":"2024-12-02T17:31:21+00:00","og_image":[{"width":758,"height":485,"url":"https:\/\/prisma.sanzza.eu\/wp-content\/uploads\/2018\/11\/impacto-alteracoes-algoritmo-facebook-nas-paginas.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"admin","Tempo estimado de leitura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/prisma.sanzza.eu\/?p=199#article","isPartOf":{"@id":"https:\/\/prisma.sanzza.eu\/?p=199"},"author":{"name":"admin","@id":"https:\/\/prisma.sanzza.eu\/#\/schema\/person\/d8d600c03118f2f8e8ce9779f21ef1df"},"headline":"Qual o impacto das altera\u00e7\u00f5es ao algoritmo do Facebook nas p\u00e1ginas das marcas?","datePublished":"2018-01-25T09:55:45+00:00","dateModified":"2024-12-02T17:31:21+00:00","mainEntityOfPage":{"@id":"https:\/\/prisma.sanzza.eu\/?p=199"},"wordCount":474,"publisher":{"@id":"https:\/\/prisma.sanzza.eu\/#organization"},"image":{"@id":"https:\/\/prisma.sanzza.eu\/?p=199#primaryimage"},"thumbnailUrl":"https:\/\/prisma.sanzza.eu\/wp-content\/uploads\/2018\/11\/impacto-alteracoes-algoritmo-facebook-nas-paginas.jpg","articleSection":["Blog","Facebook","Marketing Digital","Redes Sociais"],"inLanguage":"pt-PT"},{"@type":"WebPage","@id":"https:\/\/prisma.sanzza.eu\/?p=199","url":"https:\/\/prisma.sanzza.eu\/?p=199","name":"Altera\u00e7\u00f5es ao algoritmo do Facebook nas p\u00e1ginas das marcas | SANZZA","isPartOf":{"@id":"https:\/\/prisma.sanzza.eu\/#website"},"primaryImageOfPage":{"@id":"https:\/\/prisma.sanzza.eu\/?p=199#primaryimage"},"image":{"@id":"https:\/\/prisma.sanzza.eu\/?p=199#primaryimage"},"thumbnailUrl":"https:\/\/prisma.sanzza.eu\/wp-content\/uploads\/2018\/11\/impacto-alteracoes-algoritmo-facebook-nas-paginas.jpg","datePublished":"2018-01-25T09:55:45+00:00","dateModified":"2024-12-02T17:31:21+00:00","description":"Com a altera\u00e7\u00e3o do algoritmo do facebook, a rede assinala mudan\u00e7as para os cerca de 2 bilh\u00f5es de utilizadores em todo o mundo.","breadcrumb":{"@id":"https:\/\/prisma.sanzza.eu\/?p=199#breadcrumb"},"inLanguage":"pt-PT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/prisma.sanzza.eu\/?p=199"]}]},{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/prisma.sanzza.eu\/?p=199#primaryimage","url":"https:\/\/prisma.sanzza.eu\/wp-content\/uploads\/2018\/11\/impacto-alteracoes-algoritmo-facebook-nas-paginas.jpg","contentUrl":"https:\/\/prisma.sanzza.eu\/wp-content\/uploads\/2018\/11\/impacto-alteracoes-algoritmo-facebook-nas-paginas.jpg","width":758,"height":485,"caption":"impacto-alteracoes-algoritmo-facebook-nas-paginas"},{"@type":"BreadcrumbList","@id":"https:\/\/prisma.sanzza.eu\/?p=199#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/prisma.sanzza.eu\/"},{"@type":"ListItem","position":2,"name":"Qual o impacto das altera\u00e7\u00f5es ao algoritmo do Facebook nas p\u00e1ginas das marcas?"}]},{"@type":"WebSite","@id":"https:\/\/prisma.sanzza.eu\/#website","url":"https:\/\/prisma.sanzza.eu\/","name":"Prisma","description":"Digital Startup &amp; App WordPress Theme","publisher":{"@id":"https:\/\/prisma.sanzza.eu\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/prisma.sanzza.eu\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-PT"},{"@type":"Organization","@id":"https:\/\/prisma.sanzza.eu\/#organization","name":"Prisma","url":"https:\/\/prisma.sanzza.eu\/","logo":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/prisma.sanzza.eu\/#\/schema\/logo\/image\/","url":"https:\/\/prisma.sanzza.eu\/wp-content\/uploads\/2024\/11\/sanzza_logo.svg","contentUrl":"https:\/\/prisma.sanzza.eu\/wp-content\/uploads\/2024\/11\/sanzza_logo.svg","width":181,"height":32,"caption":"Prisma"},"image":{"@id":"https:\/\/prisma.sanzza.eu\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/prisma.sanzza.eu\/#\/schema\/person\/d8d600c03118f2f8e8ce9779f21ef1df","name":"admin","sameAs":["https:\/\/prisma.sanzza.eu"],"url":"https:\/\/prisma.sanzza.eu\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/prisma.sanzza.eu\/index.php?rest_route=\/wp\/v2\/posts\/199","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prisma.sanzza.eu\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/prisma.sanzza.eu\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/prisma.sanzza.eu\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/prisma.sanzza.eu\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=199"}],"version-history":[{"count":1,"href":"https:\/\/prisma.sanzza.eu\/index.php?rest_route=\/wp\/v2\/posts\/199\/revisions"}],"predecessor-version":[{"id":36064,"href":"https:\/\/prisma.sanzza.eu\/index.php?rest_route=\/wp\/v2\/posts\/199\/revisions\/36064"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/prisma.sanzza.eu\/index.php?rest_route=\/wp\/v2\/media\/200"}],"wp:attachment":[{"href":"https:\/\/prisma.sanzza.eu\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=199"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/prisma.sanzza.eu\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=199"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/prisma.sanzza.eu\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=199"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}