{"id":2516,"date":"2019-06-19T17:20:26","date_gmt":"2019-06-19T17:20:26","guid":{"rendered":"http:\/\/www.sanzza.com\/?p=2516"},"modified":"2024-12-03T10:02:00","modified_gmt":"2024-12-03T10:02:00","slug":"facebook-lanca-libra","status":"publish","type":"post","link":"https:\/\/prisma.sanzza.eu\/?p=2516","title":{"rendered":"Facebook anuncia a cria\u00e7\u00e3o da sua pr\u00f3pria moeda, a Libra"},"content":{"rendered":"\t\t
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Mark Zuckerberg prepara-se para lan\u00e7ar a Libra, uma nova moeda digital do Facebook que vai estar dispon\u00edvel a partir de 2020. Esta funcionalidade servir\u00e1 para efetuar transa\u00e7\u00f5es pelo telem\u00f3vel e vai estar integrada nas plataformas do WhatsApp e Messenger, al\u00e9m de possuir uma App independente. Esta ser\u00e1 uma nova forma de o Facebook estender a sua influ\u00eancia global, desta vez, no mercado das finan\u00e7as, al\u00e9m de tentar gerar mais intera\u00e7\u00e3o com os seus utilizadores, numa altura em que o peso da rede social come\u00e7a a decrescer significativamente.<\/b><\/h3>

\u00a0<\/h3>

O Facebook anunciou esta ter\u00e7a-feira que a sua nova moeda digital, a Libra, ir\u00e1 auxiliar milh\u00f5es de pessoas a realizar transa\u00e7\u00f5es monet\u00e1rias por todo o mundo, tendo como principal objetivo facilitar o acesso \u00e0queles que n\u00e3o possuem conta banc\u00e1ria, mas que t\u00eam um smartphone. <\/span><\/p>

Os 2,4 mil milh\u00f5es de utilizadores do Facebook poder\u00e3o, assim, enviar e receber dinheiro atrav\u00e9s da plataforma, o que permitir\u00e1 a Zuckerberg comandar a execu\u00e7\u00e3o destes servi\u00e7os, o que n\u00e3o deixa de ser um ponto sens\u00edvel para os utilizadores e para os legisladores e governantes mundiais que recentemente se t\u00eam debatido com as quest\u00f5es de seguran\u00e7a e privacidade do Facebook, epis\u00f3dios de escrut\u00ednio sobre os quais a empresa tem tido dificuldade para ultrapassar.<\/span><\/p>

Quem faz parte deste projeto?<\/b><\/h2>

A iniciativa de lan\u00e7amento da moeda digital foi fundada por 28 empresas que se uniram num cons\u00f3rcio sem fins lucrativos, a Libra Association. De entre elas, constam, por exemplo, a Mastercard, a Visa, o Paypal, o Booking, o eBay, a Uber, o Spotify e a Vodafone, al\u00e9m de algumas companhias presentes no mercado de moedas digitais. Estes parceiros ir\u00e3o, de acordo com o Facebook, contribuir para um sistema \u201cseguro, escal\u00e1vel e de credibilidade confi\u00e1vel\u201d. <\/span><\/p>

Por sua vez, a rede social de Zuckerberg est\u00e1 a lan\u00e7ar tamb\u00e9m a Calibra, uma subsidi\u00e1ria independente que ir\u00e1 permitir as transa\u00e7\u00f5es da Libra via WhatsApp e Messenger e que ir\u00e1 disponibilizar uma esp\u00e9cie de carteira digital para armazenar as moedas. O Facebook real\u00e7ou que pretende adotar medidas para proteger a privacidade dos utilizadores e que \u201ca n\u00e3o ser em casos espec\u00edficos, a Calibra n\u00e3o partilhar\u00e1 informa\u00e7\u00f5es de conta ou dados financeiros com o Facebook ou nenhum outro terceiro sem o consentimentos do cliente\u201d.<\/span><\/p>

Este servi\u00e7o tem custos?<\/b><\/h2>

Como qualquer outra moeda digital, a Libra ir\u00e1 implicar um custo de transa\u00e7\u00e3o para que a empresa que presta o servi\u00e7o receba uma taxa. Os valores ainda n\u00e3o foram divulgados, ainda assim, Zuckerberg afirma que o custo ser\u00e1 baixo. <\/span>De acordo com o White Paper<\/a>, o documento que define os moldes do projeto, a Libra n\u00e3o ir\u00e1 sofrer flutua\u00e7\u00f5es de forma agressiva, ao contr\u00e1rio de outras criptomoedas. O seu valor ser\u00e1, contudo, \u201crelativamente est\u00e1vel\u201d.<\/span><\/p>

A iniciativa sofrer\u00e1 muitos impedimentos?<\/b><\/h2>

Depois dos v\u00e1rios casos de viola\u00e7\u00e3o de privacidade, o Facebook enfrenta tamb\u00e9m poss\u00edveis constrangimentos governamentais para a concretiza\u00e7\u00e3o do projeto. Nos Estados Unidos, os legisladores j\u00e1 mostraram preocupa\u00e7\u00e3o com o lan\u00e7amento da nova moeda, tal como salienta o The Guardian<\/a>: \u201cMaxine Waters, deputada e cabe\u00e7a do Comit\u00e9 de Servi\u00e7os Financeiros, chamou a aten\u00e7\u00e3o da empresa para p\u00f4r um trav\u00e3o ao projeto at\u00e9 que o Congresso o possa rever\u201d, uma vez que \u201co Facebook tem informa\u00e7\u00e3o sobre milh\u00f5es de pessoas e j\u00e1 mostrou repetida desconsidera\u00e7\u00e3o pela prote\u00e7\u00e3o e cuidado dos dados\u201d.<\/span><\/p>

Se, por um lado, o Facebook se v\u00ea obrigado a contornar estas quest\u00f5es legais para levar a cabo a iniciativa, por outro, encontra uma solu\u00e7\u00e3o para aumentar os lucros da empresa, ao mesmo tempo que sedimenta a sua posi\u00e7\u00e3o de dom\u00ednio mundial no meio digital.<\/span><\/p>

Continue informado sobre o mundo do digital e acompanhe o progresso desta hist\u00f3ria – e de outras – no blog da Sanzza<\/a>.\u00a0\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Mark Zuckerberg prepara-se para lan\u00e7ar a Libra, a nova criptomoeda do Facebook que vai estar dispon\u00edvel a partir de 2020. <\/p>\n","protected":false},"author":1,"featured_media":2520,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1,1850,1851,1853,1857,1858,1856],"tags":[273,274,276,277],"class_list":["post-2516","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-comunicacao","category-digital","category-facebook","category-internet","category-seguranca","category-whatsapp","tag-criptomoeda","tag-facebook","tag-libra","tag-moeda-digital"],"yoast_head":"\nFacebook anuncia a cria\u00e7\u00e3o da sua nova moeda digital, a Libra | SANZZA<\/title>\n<meta name=\"description\" content=\"Uma nova moeda digital \u00e9 o projeto de Mark Zuckerberg que se prepara para lan\u00e7ar a Libra, uma 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