{"id":2951,"date":"2019-07-12T15:38:00","date_gmt":"2019-07-12T15:38:00","guid":{"rendered":"http:\/\/www.sanzza.com\/?p=2951"},"modified":"2024-12-03T10:01:36","modified_gmt":"2024-12-03T10:01:36","slug":"mais-de-60-das-empresas-em-portugal-nao-existe-no-online","status":"publish","type":"post","link":"https:\/\/prisma.sanzza.eu\/?p=2951","title":{"rendered":"Mais de 60% das empresas em Portugal n\u00e3o existe no online"},"content":{"rendered":"\t\t
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Em Portugal, mais de 60% das empresas n\u00e3o est\u00e1 presente no online: n\u00e3o t\u00eam website nem redes sociais e n\u00e3o podem ser encontradas no Google. O Secret\u00e1rio de Estado Adjunto e das Comunica\u00e7\u00f5es afirma que Portugal tem um \u201cgrande caminho a percorrer\u201d no que toca ao desenvolvimento das PME na economia digital.<\/h3>

\u00a0<\/h3>

Quem n\u00e3o est\u00e1 na Internet, n\u00e3o existe. E assim est\u00e3o 61% das empresas portuguesas, um dado que representa na sua grande maioria as PME do nosso pa\u00eds. N\u00e3o possuem website, n\u00e3o est\u00e3o presentes nas redes sociais e t\u00e3o pouco no Google, o que lhes confere uma visibilidade nula junto dos seus poss\u00edveis clientes. O Presidente da Associa\u00e7\u00e3o de Economia Digital (ACEPI), Alexandre Nilo Fonseca, denota que Portugal tem um \u201cd\u00e9fice muito grande a n\u00edvel de compet\u00eancias digitais, principalmente das PME e microempresas\u201d, que se distingue comparativamente \u00e0 m\u00e9dia europeia, cuja percentagem de empresas que vendem produtos online \u00e9 de 77%. No norte do pa\u00eds, um quarto das empresas ainda n\u00e3o aderiu ao com\u00e9rcio eletr\u00f3nico.\u00a0<\/span><\/p>

\u201cEstamos a assistir a uma revolu\u00e7\u00e3o digital profunda e quem n\u00e3o est\u00e1 na Internet n\u00e3o tem visibilidade, n\u00e3o existe\u201d, sublinha o Secret\u00e1rio de Estado Adjunto e das Comunica\u00e7\u00f5es, Alberto Souto de Miranda, que esteve presente na confer\u00eancia \u201cQualificar as PME para a Economia Digital\u201d. Este atraso tecnol\u00f3gico poder\u00e1 ser combatido, segundo o Secret\u00e1rio de Estado, ao \u201cdotar Portugal de uma rede 5G, que vai alcan\u00e7ar velocidades 100 vezes superiores, lat\u00eancias 50 vezes inferiores e uma conectividade muito maior, o que vai permitir capacitar mais e melhor as empresas\u201d. \u201cCapacitar os gestores\u201d ser\u00e1 a chave para acelerar a transforma\u00e7\u00e3o digital, refere o Presidente da ACEPI, que, por sua vez, ter\u00e3o o know-how para tomar as decis\u00f5es necess\u00e1rias para lan\u00e7arem os seus neg\u00f3cios no mercado digital.<\/p>

Em contraponto com estes n\u00fameros, est\u00e1 o facto de, em 2017, 40% do PIB se ter centrado no com\u00e9rcio eletr\u00f3nico – um n\u00famero que o presidente da ACEPI espera que aumente para os 70% em 2025. Em fevereiro deste ano, o Jornal Econ\u00f3mico noticiava<\/a> que os empres\u00e1rios portugueses j\u00e1 come\u00e7avam a apostar na presen\u00e7a digital das suas empresas, investindo no Marketing online, o que representava 26% do or\u00e7amento no \u00e1rea, um n\u00famero consideravelmente superior ao de apenas 3% em 2013. Tamb\u00e9m nessa data, o Presidente da ACEPI afirmava que \u201c\u00e9 preciso ter no\u00e7\u00e3o de que muitas destas empresas n\u00e3o sabem o que \u00e9 fazer email marketing, SMS Marketing. Temos mesmo de come\u00e7ar pelos b\u00e1sicos e ajud\u00e1-las a delinear um plano de a\u00e7\u00e3o e um plano de implementa\u00e7\u00e3o\u201d.<\/p>

Desde o in\u00edcio de 2019 que as pequenas e m\u00e9dias empresas disp\u00f5em de iniciativas e ferramentas para constru\u00edrem websites online – um usufruto que possivelmente descartam ou desconhecem e que contribui em grande escala para os dados que agora s\u00e3o noticiados. Numa altura em que se fala em inova\u00e7\u00e3o e se investe em tecnologia de ponta, s\u00e3o as PME, que constituem 90% do tecido empresarial portugu\u00eas, que necessitam de investir numa presen\u00e7a online s\u00f3lida em v\u00e1rias plataformas, de forma a poder chegar aos seus clientes por diversas vias, sejam elas atrav\u00e9s de website, redes sociais ou at\u00e9 no pr\u00f3prio Google – o local de elei\u00e7\u00e3o para qualquer pesquisa nos dias de hoje.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Em Portugal, mais de 60% das empresas n\u00e3o est\u00e1 presente no online: n\u00e3o t\u00eam website nem redes sociais e n\u00e3o podem ser encontradas no Google. O Secret\u00e1rio de Estado Adjunto e das Comunica\u00e7\u00f5es afirma que Portugal tem um \u201cgrande caminho a percorrer\u201d.<\/p>\n","protected":false},"author":1,"featured_media":2953,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1,1850,1851,1857,1852,1854,1859],"tags":[352,367,368,369,370,371,372,373,374,375,376,377,285,378,379,380,381,382,315,339,383,329],"class_list":["post-2951","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-comunicacao","category-digital","category-internet","category-marketing-digital","category-redes-sociais","category-websites","tag-comunicacao","tag-comunicacoes","tag-criacao-de-websites","tag-desenvolvimento-tecnologico","tag-economia-digital","tag-empresarios","tag-empresas","tag-empresas-portuguesas","tag-gestores","tag-investimento","tag-made-in-portugal","tag-marketing","tag-marketing-digital","tag-marketing-online","tag-pequenas-e-medias-empresas","tag-pme","tag-portugal","tag-presenca-online","tag-redes-sociais","tag-sites","tag-tecnologia","tag-websites"],"yoast_head":"\nMais 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