{"id":6691,"date":"2020-06-30T14:17:00","date_gmt":"2020-06-30T14:17:00","guid":{"rendered":"https:\/\/www.sanzza.com\/?p=6691"},"modified":"2024-12-03T09:50:23","modified_gmt":"2024-12-03T09:50:23","slug":"como-aumentar-conversoes-num-ecommerce","status":"publish","type":"post","link":"https:\/\/prisma.sanzza.eu\/?p=6691","title":{"rendered":"Como aumentar convers\u00f5es num e-commerce atrav\u00e9s de landing pages"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6691\" class=\"elementor elementor-6691\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-764a8a5e cont-post elementor-section-boxed elementor-section-height-default elementor-section-height-default sc_fly_static\" data-id=\"764a8a5e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-10eebd77 sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"10eebd77\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fddc4a8 sc_fly_static elementor-widget elementor-widget-image\" data-id=\"fddc4a8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1279\" src=\"https:\/\/prisma.sanzza.eu\/wp-content\/uploads\/2020\/06\/como-aumentar-conversoes-num-ecommerce-atraves-de-landing-pages.jpeg\" class=\"attachment-full size-full wp-image-6763\" alt=\"como-aumentar-conversoes-num-ecommerce-atraves-de-landing-pages\" srcset=\"https:\/\/prisma.sanzza.eu\/wp-content\/uploads\/2020\/06\/como-aumentar-conversoes-num-ecommerce-atraves-de-landing-pages.jpeg 1920w, https:\/\/prisma.sanzza.eu\/wp-content\/uploads\/2020\/06\/como-aumentar-conversoes-num-ecommerce-atraves-de-landing-pages-300x200.jpeg 300w, https:\/\/prisma.sanzza.eu\/wp-content\/uploads\/2020\/06\/como-aumentar-conversoes-num-ecommerce-atraves-de-landing-pages-1024x682.jpeg 1024w, https:\/\/prisma.sanzza.eu\/wp-content\/uploads\/2020\/06\/como-aumentar-conversoes-num-ecommerce-atraves-de-landing-pages-768x512.jpeg 768w, https:\/\/prisma.sanzza.eu\/wp-content\/uploads\/2020\/06\/como-aumentar-conversoes-num-ecommerce-atraves-de-landing-pages-1536x1023.jpeg 1536w, https:\/\/prisma.sanzza.eu\/wp-content\/uploads\/2020\/06\/como-aumentar-conversoes-num-ecommerce-atraves-de-landing-pages-370x246.jpeg 370w, https:\/\/prisma.sanzza.eu\/wp-content\/uploads\/2020\/06\/como-aumentar-conversoes-num-ecommerce-atraves-de-landing-pages-840x560.jpeg 840w, https:\/\/prisma.sanzza.eu\/wp-content\/uploads\/2020\/06\/como-aumentar-conversoes-num-ecommerce-atraves-de-landing-pages-410x273.jpeg 410w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3fb7823d linkpreto sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"3fb7823d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><b>Aumentar convers\u00f5es num e-commerce sem landing pages \u00e9 como fazer bolos sem a\u00e7\u00facar. S\u00e3o comest\u00edveis, mas n\u00e3o s\u00e3o saborosos! Por isso, conhe\u00e7a todos os ingredientes necess\u00e1rios \u00e0 elabora\u00e7\u00e3o de landing pages, ou p\u00e1ginas de aterragem, capazes de atrair visitantes, transformar visitantes em leads e leads em clientes.<\/b><\/h3><p><span style=\"font-weight: 400;\">Efetivamente, as landing pages s\u00e3o das melhores estrat\u00e9gias de Marketing Digital para aumentar convers\u00f5es num e-commerce porque favorecem o processo de atra\u00e7\u00e3o e convers\u00e3o dos visitantes em leads se \u2013 e s\u00f3 se \u2013 divulgarem conte\u00fados relevantes e estiverem desenhadas para levar os visitantes a clicar em CTAs e preencher formul\u00e1rios, claro!<br \/><\/span><span style=\"font-size: 1rem;\">Acompanhe-nos ao longo deste texto e saiba como fazer landing pages para aumentar convers\u00f5es num e-commerce!<\/span><\/p><h2>O que \u00e9 uma landing page e como pode aumentar convers\u00f5es num e-commerce?<\/h2><p><span style=\"font-weight: 400;\">Landing page (em portugu\u00eas, p\u00e1gina de aterragem) \u00e9 uma p\u00e1gina na Internet para a qual um utilizador \u00e9 direcionado quando clica em determinado link. O seu objetivo \u00e9 transformar visitantes em leads e por isso pode contribuir para aumentar convers\u00f5es num e-commerce, ou seja, induzir \u00e0 a\u00e7\u00e3o. Por exemplo, pode faz\u00ea-lo atrav\u00e9s de uma oferta, de forma a que o visitante da p\u00e1gina sinta motiva\u00e7\u00e3o para se registar ou preencher um formul\u00e1rio.<\/span><\/p><h3>Principais elementos de uma landing page para e-commerce<\/h3><p><span style=\"font-weight: 400;\">Genericamente, uma landing page para e-commerce possui tr\u00eas elementos:<\/span><\/p><ul><li style=\"font-weight: 400;\"><strong>Oferta<\/strong><span style=\"font-weight: 400;\"><strong>:<\/strong> produto, servi\u00e7o ou conte\u00fado oferecido pela sua empresa e que tenha valor agregado para o visitante. Por exemplo, amostra de um produto.<br \/><\/span><\/li><li style=\"font-weight: 400;\"><b>Formul\u00e1rio<\/b><span style=\"font-weight: 400;\">: a oferta deve ser significativa que baste para o visitante \u2013 em troca \u2013 preencher um formul\u00e1rio e ceder alguns dos seus dados pessoais, como nome, email, telefone, morada, etc. Informa\u00e7\u00f5es que permitem ao visitante obter a tal oferta e que permitem ao seu e-commerce ganhar mais um lead que pode e deve acompanhar nas pr\u00f3ximas etapas do funil de vendas.<\/span><\/li><li style=\"font-weight: 400;\"><b>Call-to-action (CTA)<\/b><span style=\"font-weight: 400;\">: bot\u00e3o que ajuda o visitante a concluir uma a\u00e7\u00e3o, por exemplo \u201cclique aqui e receba a sua amostra gr\u00e1tis\u201d.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Como v\u00ea, uma landing page para e-commerce s\u00f3 deve conter as informa\u00e7\u00f5es necess\u00e1rias \u00e0 convers\u00e3o de um visitante\u00a0em lead. As informa\u00e7\u00f5es que bastem para aumentar a credibilidade da sua loja online, promover os seus produtos ou servi\u00e7os, diminuir o abandono de carinhos de compras e, claro, influenciar positivamente as receitas do neg\u00f3cio.<\/span><\/p><p><a href=\"https:\/\/www.sanzza.com\/servicos\/criacao-e-gestao-de-websites\/landing-page\/\"><span style=\"font-weight: 400;\">Mais informa\u00e7\u00f5es sobre landing pages, aqui!<\/span><\/a><\/p><h2>Como criar landing pages capazes de melhorar convers\u00f5es num e-commerce<span style=\"font-weight: 400;\">? <\/span><\/h2><p><span style=\"font-weight: 400;\">J\u00e1 sabe que as landing pages da sua loja online devem ter uma oferta, formul\u00e1rio e call-to-action, mas ser\u00e1 que sabe como criar landing pages capazes de melhorar convers\u00f5es num e-commerce? Permita-nos dar uma ajuda!<\/span><\/p><h3>Landing pages para e-commerce<\/h3><h4><span style=\"font-weight: 400;\">Informa\u00e7\u00e3o clara e objetiva<\/span><\/h4><p><span style=\"font-weight: 400;\">Landing pages de e-commerce devem falar apenas de um assunto (por exemplo, de um produto) de forma bastante clara e objetiva para que o visitante leia e perceba, efetivamente, o que lhe est\u00e1 a oferecer, e sinta vontade de preencher o formul\u00e1rio.<br \/><\/span><span style=\"font-weight: 400;\">O pr\u00f3prio t\u00edtulo da landing page para loja online deve ser atraente e entregar a proposta de valor, por exemplo \u201cY foi eleito o melhor produto de emagrecimento do ano: receba a sua amostra gr\u00e1tis\u201d. De resto, o texto deve ser pequeno, direto e deve enunciar os benef\u00edcios da oferta (neste caso do produto para emagrecer). Se poss\u00edvel o texto tamb\u00e9m deve estar dividido em t\u00f3picos para facilitar a leitura e, claro, deve estar otimizado com SEO e conter as palavras-chave mais relevantes para o seu neg\u00f3cio, de forma a aparecer nos primeiros resultados de pesquisa do Google.<\/span><\/p><h4><span style=\"font-weight: 400;\">Layout atraente<\/span><\/h4><p><span style=\"font-weight: 400;\">O design da landing page para loja online tamb\u00e9m \u00e9 importante e a dica aqui \u00e9 apostar num layout atraente, sem exagerar! Um design agrad\u00e1vel e leve, com boa hierarquia visual e sem muitos elementos gr\u00e1ficos a atrapalhar a leitura, \u00e9 quanto basta para aumentar convers\u00f5es num e-commerce.<\/span><\/p><ul><li><b>Cores<\/b><\/li><\/ul><p>\u00c9 importante, na landing page da sua loja online, respeitar a identidade da sua marca para que o visitante reconhe\u00e7a a sua empresa, mas, ao mesmo tempo, garantir a harmonia de cores para deixar a p\u00e1gina mais agrad\u00e1vel. Contudo, deve usar um contraste de cores para direcionar o olhar dos visitantes para as informa\u00e7\u00f5es mais importantes e call-to-actions.<\/p><ul><li><b>Imagens<\/b><\/li><\/ul><p>Procure por imagens de qualidade, interessantes e que tenham rela\u00e7\u00e3o direta com o conte\u00fado da landing page. Lembre-se que, mais que os textos, s\u00e3o as imagens que conseguem captar rapidamente a aten\u00e7\u00e3o dos seus visitantes e aumentar convers\u00f5es num e-commerce!<\/p><h4><span style=\"font-weight: 400;\">CTA bem v\u00edsivel<\/span><\/h4><p><span style=\"font-weight: 400;\">O CTA ou call-to-action da landing page \u00e9 um bot\u00e3o que, se clicado, vai ajudar a sua loja online a obter mais convers\u00f5es! Nesse sentido, os bot\u00f5es de CTA devem estar bem vis\u00edveis, ser muito claros, estimulantes e chamativos (utilizando formas verbais no imperativo) para levarem os utilizadores a sentirem vontade de realizar a a\u00e7\u00e3o imediatamente.<\/span><\/p><h4><span style=\"font-weight: 400;\">Formul\u00e1rio de contacto<\/span><\/h4><p><span style=\"font-weight: 400;\">Tendo em conta que o formul\u00e1rio da landing page da loja online \u00e9 o respons\u00e1vel pela\u00a0convers\u00e3o, n\u00e3o pode poupar esfor\u00e7os na sua elabora\u00e7\u00e3o e isso significa, zelar pelo seu equil\u00edbrio. Ou seja, o formul\u00e1rio s\u00f3 deve pedir as informa\u00e7\u00f5es ou dados pessoais do utilizador que s\u00e3o mesmo necess\u00e1rios. Caso contr\u00e1rio, o potencial consumidor pode acabar por desistir e n\u00e3o submeter o formul\u00e1rio! Logo, se o nome e email forem o suficiente, n\u00e3o pe\u00e7a mais nada!<\/span><\/p><h4><span style=\"font-weight: 400;\">Partilha para redes sociais<\/span><\/h4><p><span style=\"font-weight: 400;\">Parte do sucesso das estrat\u00e9gias para aumentar convers\u00f5es num e-commerce atrav\u00e9s de landing pages est\u00e1 no facto de ser poss\u00edvel a partilha desses conte\u00fados para redes sociais. Assim os visitantes podem remeter essas p\u00e1ginas aos seus contactos e aumentar a possibilidade de conquistar mais leads para a sua marca!<\/span><\/p><p><span style=\"font-weight: 400;\">Contacte a <\/span><a href=\"https:\/\/www.sanzza.com\/servicos\/criacao-e-gestao-de-websites\/landing-page\/\"><span style=\"font-weight: 400;\">Sanzza<\/span><\/a><span style=\"font-weight: 400;\"> para desenvolver landing pages capazes de aumentar convers\u00f5es num e-commerce e maximizar a receita da sua empresa!<\/span><\/p><p>\u00a0<\/p><p>\u00a0<\/p><p>\u00a0<\/p><p>\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>As landing pages s\u00e3o das melhores estrat\u00e9gias de Marketing Digital para aumentar convers\u00f5es num e-commerce porque favorecem o processo de atra\u00e7\u00e3o e convers\u00e3o dos visitantes em leads e de leads em clientes.<\/p>\n","protected":false},"author":1,"featured_media":6774,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1,1851,1852,1859],"tags":[1030,309,1031,1032,1033,1034,356,596,1035,360,1036,351,361,1037,1038,300,1039,1040,1041,346,285,1042,362,344,1043],"class_list":["post-6691","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-digital","category-marketing-digital","category-websites","tag-aumentar-conversoes","tag-call-to-action","tag-conquistar-mais-leads","tag-conversao-de-um-visitante-em-lead","tag-criar-landing-pages","tag-criar-landing-pages-capazes-de-melhorar-conversoes","tag-cta","tag-e-commerce","tag-elementos-de-uma-landing-page-para-e-commerce","tag-formulario","tag-formulario-da-landing-page","tag-formularios","tag-landing-page","tag-landing-page-para-e-commerce","tag-landing-page-para-loja-online","tag-landing-pages","tag-landing-pages-de-e-commerce","tag-lead","tag-leads","tag-loja-online","tag-marketing-digital","tag-melhorar-conversoes-num-e-commerce","tag-o-que-e-uma-landing-page","tag-seo","tag-transformar-visitantes-em-leads"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Como aumentar convers\u00f5es num e-commerce | SANZZA<\/title>\n<meta name=\"description\" content=\"Landing pages s\u00e3o excelentes para aumentar convers\u00f5es num e-commerce porque conquistam visitantes e transformam-nos em leads. 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